4 Underrated Ways that AI Can Benefit Businesses

Most people know that ChatGPT can help you write content. But there are several lesser-known ways new AI tools can provide your business with real value. This article will explore some of the innovative ways through which AI can help businesses gain a competitive edge.

1. Intelligent Process Automation

Beyond the traditional automation of repetitive tasks, AI-powered process automation can tackle more complex, knowledge-intensive workflows. By combining natural language processing, machine learning, and robotic process automation, businesses can automate decision-making, document processing, and even creative tasks, such as content generation and personalization. 

This intelligent automation can lead to significant time and cost savings, as well as improved consistency and quality in business operations.

One example of intelligent process automation is Automation Anywhere's IQ Bot, which can extract data from unstructured documents, understand the context, and then automatically complete various business processes, such as invoice processing or loan application reviews.

2. Predictive Analytics for Strategic Planning

AI-powered predictive analytics can be used to cut guesswork in half. They can use historical data analysis to forecast future trends, identify emerging opportunities, and mitigate potential risks. By leveraging machine learning algorithms and large data sets, businesses can gain deeper insights into customer behavior, market dynamics, and industry disruptions, allowing them to make more informed and proactive decisions.

For instance, Salesforce's Einstein Analytics platform uses AI to analyze customer data and provide predictive insights, which allows you to anticipate customer needs, optimize marketing campaigns, and make data-driven decisions about product development and pricing.

3. AI-Powered Creativity and Innovation

While AI is often associated with automating routine tasks, it can also be a powerful tool for fostering creativity and innovation. For example - ChatGPT doesn’t just write content or answer questions - it can be used to brainstorm ideas or explore the different ways you can bring your existing ideas to life.

By combining human creativity with AI's ability to process vast amounts of data and identify patterns, businesses can unlock new avenues for growth and differentiation in ways that were never possible before.

4. Talent Acquisition 

AI is transforming the way businesses approach talent management. From automated resume screening and candidate matching to personalized learning and development programs, AI-powered HR tools can help organizations attract, retain, and nurture top talent more effectively. By streamlining the hiring process and providing personalized training and development opportunities, businesses can build a more skilled, engaged, and productive workforce.